Strategy. Systems. Growth.
I work as a Fractional CMO and strategic marketing advisor for B2B SaaS, e-commerce and growth-stage companies across DACH and the Nordics.
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Marketing leadership
I help companies align strategy, execution, technology and teams into a marketing function that supports long-term business growth.
See my approachB2B SaaS · E-commerce · Growth-stage companies
Services
Senior marketing leadership embedded in your team, providing strategic direction, accountability and execution oversight without the cost of a full-time executive.
Explore Fractional CMOIdentify where your marketing is losing performance, which channels are compensating for others and which three priorities should come next.
Explore the auditThe systems and processes that let marketing run predictably, without constant firefighting.
See the systems approachSelected Work
The correct decision begins with identifying the actual constraint, which is sometimes analytical and sometimes a matter of building what the business is missing.
A content-led website relaunch, a purpose-built booking application, connected customer and horse records, and automated communication.
Read the case studyHow strategy, organic visibility, acquisition and customer retention created sustainable growth for a veterinary healthcare business.
How I diagnosed a US B2B growth constraint hiding in 13,000 unused CRM contacts and designed the demand generation, lead scoring and outbound system around it.
Read the case study— Ulrich Auburger, Medilutions.Vet GmbH“Sonja identifies opportunities herself, challenges existing approaches and turns them into clear solutions and priorities. She has played a significant role in building the marketing operation we have today.”
Google Search Console, 8 June to 7 September 2026. Medilutions figures describe year-on-year development during the engagement.
Explore all case studiesContact
Whether you need strategic guidance, marketing leadership, or support building scalable growth systems, I would be glad to discuss your goals.
Whether you need strategic guidance, marketing leadership, or support building scalable growth systems, I would be glad to discuss your goals. Book a strategy call and let us explore how we can build a stronger marketing foundation for your business.
