A Fractional CMO gives growing companies the strategic direction, accountability and execution oversight of a Chief Marketing Officer, on a flexible basis, at a fraction of the salary and overhead of a permanent hire. I work with B2B SaaS, e-commerce and growth-stage companies across DACH and the Nordics.
A Fractional CMO is an experienced marketing leader who takes ownership of your marketing function on a part-time or flexible basis. You get the strategic thinking, accountability and leadership of a senior executive, without the cost, risk and commitment of a full-time hire.
For most growing companies the challenge is the same. You have outgrown the point where marketing can run on its own, but you cannot yet justify a full-time CMO salary. You have agencies, freelancers and tools, but nobody owning the strategy and tying it all to business outcomes. That gap is exactly what a Fractional CMO fills.
My role is to set the direction, build the structure, and lead the execution, whether that means orchestrating your existing team and agencies or building a marketing function from the ground up.
Fractional CMO work is the format through which this approach gets applied inside a company. See my approach →
You need senior marketing leadership but cannot yet justify a full-time CMO salary.
Marketing is running, but nobody owns the strategy or ties it to revenue.
You are coordinating agencies and freelancers yourself, with no clear direction.
You are scaling and need to build a marketing function from the ground up.
You have a team, but it lacks senior direction and accountability.
If two or more of these apply, a Fractional CMO engagement is likely the most efficient way to bring leadership and structure to your marketing.
Book a Strategy Call →Full strategic ownership, but a significant fixed salary, recruitment risk and a long hiring process. Hard to justify before a certain scale.
Senior strategy and accountability, flexible commitment, faster to start. You keep ownership and direction in-house without the full-time overhead.
Strong channel execution, but agencies deliver activities and report against them. They rarely own your strategy or tie work to business outcomes.
A specialist agency executes a single channel well but works in silos. A strategic consultant brings direction but often lacks hands-on execution. A Fractional CMO combines both: senior strategy and the practical experience to make it work.
Every company is at a different stage, so the engagement model adapts to the project rather than forcing it into a fixed package. In practice that usually takes one of three shapes.
A set level of involvement each month, owning the strategy and leading execution over time. Best for companies that want continuous marketing leadership.
A defined engagement with a clear goal, such as building a marketing function, launching a market or fixing a specific bottleneck. Diagnosis, execution and handover.
Flexible support for leadership teams that need senior input, a sounding board or strategic direction without a fixed retainer. Scaled to what the situation requires.
Strong products and deep industry expertise, but growth depended on traditional sales channels and isolated marketing activities. I designed and implemented a content-led marketing strategy combining SEO, content, email and performance marketing into one system.
A Fractional CMO owns your marketing strategy and leadership on a flexible basis. That includes setting direction, aligning marketing with business goals, building or leading the team, managing agencies and budgets, and reporting to leadership, without the cost of a full-time executive.
An agency typically executes one or more channels and reports on activity. A Fractional CMO sits a level above that, owning the overall strategy and accountability for outcomes, and orchestrating the agencies and specialists that deliver the work.
It fits growth-stage companies, particularly B2B SaaS and e-commerce, that need senior marketing leadership but are not ready for a full-time CMO. It also suits companies with marketing activity but no clear strategy, ownership or reliable reporting.
It depends on the scope and engagement model, whether that is an ongoing retainer, a defined project, or flexible advisory support. The point of the fractional model is that you pay for the level of leadership you actually need, far below a full-time CMO salary. The best starting point is a short call to scope what fits.
I work primarily across DACH and the Nordics, with clients throughout Europe. As a native German speaker based in Sweden, I bring genuine familiarity with both markets. Engagements are available in English and German, mostly remote, with travel available for on-site sessions.
A 30-minute strategy call is enough to understand where you are, what the priorities are, and whether a Fractional CMO engagement is the right fit.
